ALTERNATIVE SPACES
In the introduction to the book Alt. Culture, a dictionary of contemporary youth terminology, Matthew De Abaitua describes how the term ‘alternative’ came into common usage in the music industry: Current use of ‘alternative’ in the music/youth culture world originated in the late seventies/early eighties when it was used to describe a strain of post punk music cultivated by a growing informal network of college radio stations but ignored by mainstream programmers. The word ‘alternative’ already had a cultural meaning; commonly associated with the independent oppositional press of the late hippie era this counterculture label also came to denote any lifestyle outside the mainstream.[1] These ‘alternative’ stations played ‘alternative’ music. [1] Matthew De Abaitua, introduction to N. Wice; Alt.Culture, 1996, p. 17. |
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